Transform Your Credit Union Marketing
Feeling overwhelmed in your marketing role? You’re not alone.
Remember getting that urgent request at 4:45 on Friday? Or trying to explain strategic marketing to others who see it as just "posters and promotions"? Perhaps you've felt isolated, reinventing campaigns others have already perfected.
I've lived these challenges. After 30+ years in the credit union system, I understand the unique pressures you face when balancing limited resources against unlimited expectations.
Your Marketing Challenges End Here
At blue dragonfly Marketing Strategies, I help credit union marketers like you transform overwhelming demands into strategic success. Whether you're a team of one or leading a department, I provide the frameworks, community, and expertise to elevate your marketing impact.
Book a 20-minute strategy call.
No pitch, just practical insights you can use immediately.
Solutions Designed for Marketers
Marketing Strategy Playbook
Stop juggling random requests. Start driving measurable results with a comprehensive marketing framework tailored for credit unions.
"The strategic plan (playbook) has provided us with the why, who, what, where, and when for our marketing efforts. She has pulled all the pieces together to give our marketing structure. This process and plan have already been incredibly useful and will continue to be valuable year after year."
Angela Reiter, Marketing Coordinator Luseland Credit Union
Marketing Advisory Services
Get personalized guidance from someone who understands your unique credit union challenges.
"Working with Lyanne has been a wonderful experience. She has thoughtful, clear advice on how to help you reach your marketing goals and overcome challenges you are facing in your organization."
Megan Heidt, B.Comm., ACUIC, Manager of Marketing, Unity Credit Union Limited
Into the blue Community
It's more than a community—it's the marketing team, idea lab and support system you've always wished you had. Built exclusively for Canadian credit union marketers by someone who's spent 30+ years in your shoes.
"There was a time when credit union marketers came together—sharing ideas, supporting one another, and benefiting from provincial and national support. It’s time to bring that back."
Lyanne Campbell, Founder of blue dragonfly Marketing Strategies Ltd
At blue dragonfly Marketing Strategies, I believe that exceptional marketing rarely happens in isolation. The most powerful solutions emerge when specialists combine their unique strengths to address the complex challenges credit unions face today.
That's why I've carefully cultivated relationships with industry-leading partners who share my commitment to credit union growth and member satisfaction.
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"Lyanne is a one-of-a-kind mentor! The amount of Credit Union experience, knowledge and passion she has for Marketing is evident. She is always willing to help out when needed and her communication skills are strong and clear. She provides a high level of marketing strategy and guidance in all areas of Marketing, specific to Credit Unions"
Lisa Sich, Marketing Administrator, Raymore Credit Union
Real Results from Real Credit Unions
"I’ve found you, Lyanne, to be very experienced and knowledgeable about what you do, and very willing and passionate about sharing it.
The extra cherry on top for us is you have that deep credit union background which really helps leverage marketing knowledge into our organization."
Ian Heggstrom, General Manager, Turtleford Credit Union
"Lyanne is a talented individual so full of energy, creativity, and passion. She is an expert at taking an organizations mission, vision and strategy and connecting them to the marketing strategic plan and the tactics to support it.
Lyanne’s ability allows her to connect strategy to bold and creative campaigns creating real impact for our members and communities. Lyanne is always listening to the voice of the member, her team members, and what the data is telling her. This enables her to be agile and flexible to ensure plans are timely and relevant."
Trevor Beaton, current CEO and former Chief Innovation and People Officer, Synergy Credit Union
About Lyanne Campbell: Your Marketing Expert
Most marketing consultants don’t understand credit unions—I do. With 30+ years the industry, I’ve been where you are, balancing limited resources, leadership expectations, and the pressure to prove marketing’s impact.
Unlike generic agencies, I bring real, in-the-trenches experience—from front-line service to national award-winning marketing leadership. I know what works, what doesn’t, and how to help you cut through the noise, gain buy-in, and drive real results.
Book a 20-minute strategy call.
No pitch, just practical insights you can use immediately.
blue dragonfly’s mission is simple; to help businesses and leaders succeed.
This is done by working together to unlock insights, drive transformation, inspire action and achieve goals.
The dragonfly’s flight across water represents an act of going beyond what’s on the surface to see what's deeper.