Marketing Advisory Services
The Marketing Leader's Reality​
As a marketing leader, you're juggling dozens of competing priorities every day.
Your inbox is overflowing, your calendar is packed with meetings, and somehow, you're still expected to deliver strategic insights and measurable results.
Sound familiar?
I've been there. Between driving ROI, personalizing member experiences, integrating marketing across departments, staying on top of digital trends, making sense of analytics, and leading your department effectively—all while managing limited resources—it's nearly impossible to be both strategic and responsive to everyone's needs.
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That's exactly where I come in.
Your Marketing Advisory Partner
I provide marketing leaders like you with the strategic guidance, accountability, and expertise you need to cut through the noise and achieve remarkable results.
Through our partnership, you'll gain:
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Clarity on your highest-impact marketing priorities
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Insights to make better decisions faster
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Expert guidance from someone who understands your challenges
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A trusted sounding board for your ideas and concerns
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Accountability to turn plans into action
"Working with Lyanne has been a wonderful experience. She has thoughtful, clear advice on how to help you reach your marketing goals and overcome challenges you are facing in your organization. She has helped reframe my way of thinking and approaching challenges to get results.
Lyanne’s passion for both marketing and the credit union system shines through in every session and makes working with her easy and relatable. "
~ Megan Heidt, B.Comm., ACUIC, Manager of Marketing, Unity Credit Union Limited
Option 1: Structured Strategic Partnership
Perfect for marketing leaders with specific goals to achieve.
Together, we'll:
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Identify your most critical challenges and opportunities
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Develop a customized roadmap to achieve your goals
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Meet regularly to track progress and overcome obstacles
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Adjust strategies as needed to ensure continued momentum
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Celebrate your wins and build on your successes
Option 2: On-Demand Strategic Support
Ideal for addressing urgent challenges and opportunities as they arise.
With this approach:
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You set the agenda based on your most pressing needs
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Share your topics in advance so I can prepare tailored resources
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We explore multiple approaches to your specific challenges
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You gain real-time insights and practical next steps
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Maintain flexibility while still making meaningful progress
"Lyanne is a one-of-a-kind mentor! The amount of Credit Union experience, knowledge and passion she has for marketing is evident. She is always willing to help out when needed and her communication skills are strong and clear.
She provides a high level of marketing strategy and guidance in all areas of Marketing, specific to Credit Unions, which I feel is a very valuable asset. She encourages you to step out of your comfort space and channel a deeper understanding and view of marketing."
~ Lisa Sich, Marketing Administrator, Raymore Credit Union
The most powerful results come when you're fully engaged and ready to act on our work together.
My most successful clients come to our sessions prepared to be challenged, to think differently, and to implement the strategies we develop.
"Collaborating with Lyanne has been an amazing experience. She is warm, compassionate, always smiling, and ready to help. She provides insightful, clear advice on achieving marketing goals and overcoming organizational challenges. Lyanne has reshaped my perspective and approach to challenges, leading to successful outcomes."
~ Angela Reiter, Marketing Coordinator, Luseland Credit Union
About Lyanne: Your Credit Union Marketing Expert
When you work with me, you're partnering with someone who has walked in your shoes. Over my 30+ year journey in the credit union system, I've built expertise from the ground up — starting at the front lines of member service, moving through lending and investments, and ultimately leading marketing strategies that drive real business results.
What sets my approach apart is the unique blend of hands-on credit union experience and marketing leadership that I bring to every client relationship. Having navigated the complexities of consumer lending, mortgage services, and mutual funds, I understand the financial products you're marketing from the inside out. And after years in leadership and sales training roles, I know how to help your team translate marketing strategy into member-facing action.
My credentials — ACUIC (Management Studies), ACRML (Accredited Consumer and Residential Mortgage Lender), and CM (Chartered Marketer) — reflect my commitment to mastering both the technical and strategic aspects of financial marketing. But what truly drives my work at blue dragonfly Marketing Strategies Ltd. is seeing marketing leaders like you break through barriers and achieve what seemed impossible.
